As an increasing number of older people are falling prey to loan sharks the England Illegal Money Lending Team are working in partnership with social enterprise Angel Radio to encourage victims to seek help.
The England Illegal Money
Lending Team who work in
partnership with local Trading
Standards Authorities to
investigate and prosecute loan
sharks, have found that 25% of
the victims they have helped in
the past year were older than 55.
Angel Radio worked with the team to produce a series of adverts aimed at the more
mature listener to be aired on their station which covers Hampshire and the
Isle of Wight. The adverts encourage anyone who has been affected by a
loan shark to call 0300 555 2222 to report the crime.